Social Media & Sustainability

Do social media and sustainability share similar histories and future paths? - both started out as bottom-up movements, both go against mainstream beliefs and both present the same set of issues when integrating into a company’s DNA / core values. It is unclear with whom the responsibilities should reside, which departments will be involved, and what new position(s) should be created. 

The truth is that social media and sustainability can be integrated and adopted at every level.

Full length article to be published on Ethical Corp soon...